WhatsApp Channel Enhancement: Meta-Owned App Introduces Verified
"Meta-owned messaging app WhatsApp is poised to enhance
its channels with a forthcoming update introducing an optional verification
badge feature in development, per WABetaInfo. WhatsApp for Android is crafting
a verified badge function tailored for business accounts, elevating their
credibility by displaying the verification mark on their channels. Businesses
can activate this badge by subscribing to Meta Verified, as confirmed by the WhatsApp
news tracker. The exclusive subscription to Meta Verified, scheduled for the
future, empowers businesses to acquire a verification badge, enhancing their
profile's authenticity and providing other benefits. However, this feature
remains limited to business accounts, excluding individual users and
non-business profiles. WABetaInfo underscores this strategic decision,
emphasizing that enabling businesses to secure the verification badge via Meta
Verified aims to significantly amplify their visibility. This move promises
increased prominence in the channel directory, solidifying authenticity and
making businesses more discoverable on the platform. This forthcoming ability
not only enhances business credibility but also streamlines their
accessibility, ultimately aiding in maximizing their outreach on
WhatsApp."
